Website Design
Client:
PCM
Role:
Graphic and Web Designer
Project:
PCM Website Redesign
Tools Used:
WordPress, Divi, Adobe XD
The Challenge
PCM’s previous website felt outdated and lacked visual impact. The client wanted a refreshed look that would reflect the brand’s identity more clearly and create a better experience for users. The goal was to modernize the site, increase engagement, and help drive more traffic through improved visual appeal and usability.
The Solution
I redesigned the entire site from the ground up using WordPress and the Divi builder, focusing on a clean, simple layout and bold, saturated color choices to give the brand more energy and presence online. I also updated the typography to improve readability and visual hierarchy.
Design decisions were made with both user experience and conversion in mind, balancing the client’s vision with web best practices.
Outcome & Reflection
The client was very pleased with the final design and the website’s performance during testing. The experience reinforced an important lesson:
“Simplicity is powerful, and client satisfaction must be balanced with functionality and purpose.”
This project sharpened my skills in responsive design, user experience, and client communication.
- Challenge: Outdated and slightly cluttered hero banner.
- Solution: A simple, eye-catching hero banner that adds the WOW factor to the start of the landing page.
- Result: A tidy uncluttered hero banner that stands out and leaves the viewer wanting more.
Website Design
Client:
PCM
Role:
Graphic and Web Designer
Project:
PCM Website Redesign
Tools Used:
WordPress, Divi, Adobe XD
The Challenge
PCM’s previous website felt outdated and lacked visual impact. The client wanted a refreshed look that would reflect the brand’s identity more clearly and create a better experience for users. The goal was to modernize the site, increase engagement, and help drive more traffic through improved visual appeal and usability.
The Solution
I redesigned the entire site from the ground up using WordPress and the Divi builder, focusing on a clean, simple layout and bold, saturated color choices to give the brand more energy and presence online. I also updated the typography to improve readability and visual hierarchy.
Design decisions were made with both user experience and conversion in mind, balancing the client’s vision with web best practices.
Outcome & Reflection
Although the site was never launched due to internal business decisions, the client was very pleased with the final design and the website’s performance during testing. The experience reinforced an important lesson:
“Simplicity is powerful, and client satisfaction must be balanced with functionality and purpose.”
This project sharpened my skills in responsive design, user experience, and client communication.
